In 2008, the Obama campaign enlisted the help of Facebook and Google bigwigs to help raise massive sums from a lot of small donors. Back then, the key was just a few pieces of data—
today, that data mining effort has been expanded to a huge and very creepy degree.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/5h3fha1MfY4/how-the-obama-campaign-uses-your-personal-information-to-get-your-money-and-your-vote
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