Google paves way for Glass ads with 'pay-per-gaze' patent

Aug. 16, 2013

Dive summary:?

• Google took?a step forward in bringing ads to Google Glass with a patent on a process it calls "pay-per-gaze."
• The patent doesn't specifically mention Glass, but it mentions a "gaze tracking system" that requires a "head mounted gaze tracking device" and other descriptors that point to Glass.?
• According to the patent, a user's gaze can be tracked to tell when they view an ad; advertisers would then be charged each time a user "gazed"?at an ad.?

From the article:?

"Individual privacy isn't completely thrown out the window, though. The patent states that 'personal identifying data may be removed from the data and provided to the advertisers as anonymous analytics'?and mentions possible incorporation of an opt-in or opt-out feature."

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Source: http://www.marketingdive.com/news/google-paves-way-for-glass-ads-with-pay-per-gaze-patent/162028/

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